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Perfumer’s Workshop Rolls Out Zipped Premier

Exclusive virtual launch goes beyond traditional TV spots.

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By: TOM BRANNA

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Perfumer’s Workshop has rolled out Zipped Premier, the first of four fragrances that make up its new line, Zipped Man, in the first virtual launch by an established house. The website, www.zippedman.com made its debut yesterday with the first of a series of films on the site and on YouTube. The entire series was broadcast live on the Big Screen Project, a 16 by 30-foot HD format LED screen, between West 29th and 30th Streets at 6th Avenue. Perfumer’s Workshop elected to de...

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